Search Engine Optimization or usually called as SEO, is consider important thing to do for webmasters. Why was that? Because with it, you will got lots of traffic visiting your site and resulting on your pagerank, and eventually if you’re selling some content on you site, it will crack up your income.
So what to do to get those purposes? Lets find out more. Actually there are many ways to optimize your site, but I’ll compact it into five basic ways as below:
1. Keywords.
Develop a list of keywords that match your niche. Ask yourself what you are looking for targets. Make sure you use keywords not only in the header of your website, but also in the body and articles. Clarify your strategy, make sure this is clear and easy to be understand.
2. Adding Site Map.
Another effective way to ensure your site is SEO-friendly is by adding site-map to your website. This allows search engine crawlers easily navigate and index your site pages.
3. Using the flash only when its necessary.
Flash technology can indeed make your website look good and attractive. But the flash file (. Swf) is not easily indexed by search engine crawlers. There is a recent development that allows Flash files to be indexed, but the point is: Flash is not as effective as HTML in terms of SEO. So use the flash as needed.
4. Picture description
Search engine crawlers can only search for text on your web. If there are images on your website, it is important to ensure that descriptions (“ALT”) using keywords that describe the contents of the picture. Title and caption is also effective to improve the optimization of the web.
5. Content and content.
This is the basic and sometimes less thing that webmaster consider, content. Although you might know it before, that the originality of content is important, and you need to put it as priority. Why? Because search engine looking for informative articles not just some copy paste that junk all over their indexed. So lets make sure post some original and informative content.
Those are five basic ways to improve your website. Now that you know it, its a good time to start it.