SERP or Search Engine Result Page is a page that appears as a result of searches performed on search engines. In each time of search, each search engine can find tens to billions of search results that are divided into several pages. The first pages, are the most relevant search, and of course it would drive traffics onto the site.

Because of those fact, bloggers often made some efforts making their site to be on the first pages, with purposes that they could get massive hit.

The method in use in the Search Engines SERPs display will change from time to time. In addition, each search engine also has a secret method which is different from other Search Engines. But search engines will still be trying to display the results as relevant as possible even though in fact sometimes with results that are irrelevant or even not found. Why is that? So how do search engines find your site and display it in the SERP? No one know it for sure actually, of course except the search engine itself.

So how the get our sites indexed on the first page? And that is when we need SEO (Search Engine optimization), about seo we had discuss in the earlier posts. But SEO itself not enough, you should consider grammar and how informative your articles are, and of course how attractive is your web design, so that could drive visitors come and come again.

Okay lets discuss about planning and starting to create your own e-commerce site first, before we go further to the strategy. As we know the easiest part creating a website or blog is by using Content Management System (CMS) templates, some are free of charge, all we got to do is making the layout attractive and fill the information.

Currently CMS is not only for blogging or static information sites only, but it also could be used as e-commerce site. Two CMS that are able to be integrated as e-commerce site are WordPress and Joomla.

In wordpress, you could install plugins such as wordpress e-commerce, while in Joomla you could install Virtue-Mart. Of course using CMS would be lot more easier rather than making it from scratch, and as far as I know its still secure.

There’s something you should keep it in your mind, its about the payment, Its better using simple payment when you’re starting your e-commerce site, which is using phone or email confirmation, and online payment.

Phone and email confirmation is to attract new customer on buying stuff from your site, usually they not believe on new site that haven’t got much amount of selling. Basically when they have complete the order confirmation on your site, then you sent some email or phone confirmation to him/her, later when you have received the amount of payment, you could sent the goods.

While online payment, you could use available favorite payment system such as paypal and moneybooker. With trusted online payment system, it would be more simple and faster.

The last payment is using credit card number directly and use it to buy goods / items in your site. This kind of payment might not be popular, since customer afraid of their data and money could be use for other purposes, or they didn’t trust your website is secure enough yet.

To attract more customer, you could use social network that available in the internet, usually by updating the status, they able to see the latest information of your goods, its a bit like rss. And of course your site layout is important.

The most common rank currently available are PageRank, Alexa Rank, Compete Rank, and mozRank. PageRank and Alexa Rank might be familiar for us, but today lets have a look at MozRank.

MozRank is a link popularity metric that eventually will shows how popular your web pages are when it is online on the internet. The parameter used to determine the ranks is based on links.

MozRank (mR) indicates how popular a particular web page on the web. Pages with a score mozRank (popular) tend to rank higher and better on search engines.

MozRank rank could be increased or improved by getting more links from the pages of semi-popular or a few links from pages that are very popular. Popular sites are some sites that having good traffic and originality on its articles, and also being updated regularly.

MozRank generally refers to the SEOmoz, logarithmic scale 10-point measure of global link popularity. MozRank very similar in terms of objective measurements of the static value the importance of a web page (which means that the importance of a particular query) that is used by search engines (similar to Google PageRank or FAST / AlltheWeb ‘s StaticRank). Search engines often give better rankings to pages with global quality of links is higher than that for a page with a global kwalltas lower link. Because the measure of value such as mozRank are global and static, power ratings are valid for various keyword searches, rather than optimizing the page specifically for a particular keyword.

Normally mozRank values ​​do not vary much with the PageRank value, but in many cases the value of PageRank would be much different from mozRank especially in the case of the falling value of PageRank which does not affect the value mozRank.

1. Putting the “SUBSCRIBE” button in place that easily could be seen by your visitors.

Make your website traffic analysis and do measure tests of the most convenient website layout for your visitor or reader. In multiply subscriber, place the column widget to subscribe via email at the site of a prominent and easily visible visitors to each page is accessed. Location is commonly used is the sidebar widget, either on the left or right. Do not bury the subscription form in the backyard or at the contact.

2. Tell your subscriber the reasons for what they sign up.

Subscriber will not blindly do the registration (sign up) email newsletter if they are not sure what benefits they will get. Let them know that you will provide a variety of current information about products, services, events and other offerings that you have. Tell them how often will receive your newsletter. Also tell them that you will not sell their email addresses to the broker advertising and other marketing companies.

3. Serve fresh and original content.

If readers are interested in visiting your website and the quality of the latest articles or archive old content, then they will tend to sign up your email newsletter. Make sure you maintain the freshness of the information content of your website at any time to attract the attention of readers to be willing to subscribe.

4. The spirit of sharing.

Readers respond well to suggestions share the url of your article to social networking sites that they follow. Encourage them to share your newsletter content with friends and facilitates them to do so. Include a simple way for them to be able to share your newsletter on social networking sites. You can take advantage of social sharing plugin that is hosted by WordPress.

5. Short and the necessary data.

When you include an opt-in subscription button on your website, ask for just your name and email address only. Some webmasters make the mistake of asking your name, address, phone number, website and even a fax number. This will only make potential subscribers get the hell out of your website because Internet users usually only spend a few minutes to check each page.

6. Give your subscribers a special attractive offers.

Offer video, free tutorials, articles or discounts for signing up to your newsletter. The most common step is to provide a free e-book. Although free, you still have to maintain the quality of the ebook. Wherever possible you should present a unique learning method and the typical e-book your way.

7. Make your newsletter looks interesting.

Nobody wants to read boring information. In general, people prefer to read the information fresh and current. If possible, in any email newsletters you can design the look of a colorful and not boring. Objects that are visible to visitors are generally more memorable than reading a lengthy article.

8. Allow them to unsubscribe easily.

If you complicate the subscriber to unsubscribe from your newsletter, they will tend to convey bad value to the community. And this is the red report card online business that you created unconsciously. Moreover, freedom of expression in the more open social networking, your name will soon be main attraction in there.

Another thing you need to consider is to avoid showering subscribers email inbox with various offers with a frequency too often. Comparison of the ideal content newsletter content between ads and articles is 1 in 3. That is, you can give a paid product offerings at least after you share information as much as three times the article.

That’s all the tips to gather visitor from email subscriber, hopefully it helps you out.

So what to do to get those purposes? Lets find out more. Actually there are many ways to optimize your site, but I’ll compact it into five basic ways as below:

1. Keywords.
Develop a list of keywords that match your niche. Ask yourself what you are looking for targets. Make sure you use keywords not only in the header of your website, but also in the body and articles. Clarify your strategy, make sure this is clear and easy to be understand.

2. Adding Site Map.
Another effective way to ensure your site is SEO-friendly is by adding site-map to your website. This allows search engine crawlers easily navigate and index your site pages.

3. Using the flash only when its necessary.
Flash technology can indeed make your website look good and attractive. But the flash file (. Swf) is not easily indexed by search engine crawlers. There is a recent development that allows Flash files to be indexed, but the point is: Flash is not as effective as HTML in terms of SEO. So use the flash as needed.

4. Picture description
Search engine crawlers can only search for text on your web. If there are images on your website, it is important to ensure that descriptions (“ALT”) using keywords that describe the contents of the picture. Title and caption is also effective to improve the optimization of the web.

5. Content and content.
This is the basic and sometimes less thing that webmaster consider, content. Although you might know it before, that the originality of content is important, and you need to put it as priority. Why? Because search engine looking for informative articles not just some copy paste that junk all over their indexed. So lets make sure post some original and informative content.

Those are five basic ways to improve your website. Now that you know it, its a good time to start it.